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In celebration of Practical Magic 2, coming to theaters Sept. 10, Warner Bros. Discovery is partnering with dozens of popular fashion, home and beauty retailers on limited-edition collections inspired by both the 1998 original and 2026 sequel.
With new products rolling out throughout August, September and into October, The Hollywood Reporter will update this story as additional collaborations are announced and fresh inventory becomes available.
Practical Magic 2 Movie Merch
1. Awe Inspired x Practical Magic 2
Protective talismans and moon-charged stones come together for Awe Inspired’s striking lineup of pendants, earrings, signets and more.
2. Charlotte Tilbury Beauty x Practical Magic 2
Select from five movie-inspired skin-care and makeup kits. Since each one includes two or more products, bundle savings of 10 to 15 percent apply.
3. Art of Tea x Practical Magic 2
A cozy tea bundle inspired by Practical Magic 2, complete with filter bags and a teaspoon.
Art of Tea x ‘Practical Magic 2’ Moonlight Potions Bundle
The four teas included are Chamomile By Candlelight, Earl Grey Enchantment, Magic & Mayhem Masala Chai and Coconut Crème Magic.
4. Flamingo Estate x Practical Magic 2
Movie merch doesn’t get more luxe than this 10-piece set from Flamingo Estate. Subscribe and save or make a one-time purchase.
Contents include Mandrake Candle; Field Protection Flower Essence; Fennel, Vanilla, Liquorice & Shiso Soap; Midnight Woods Pillow Mist; Oracle Cards; Luxor Copper Symbol; Feelixir; Love Bomb Oaxacan Drinking Chocolates; Mugwort Ritual Clearing Wands and Fire Matches.
5. Wayfair x Practical Magic 2
Wayfair’s curated Practical Magic collection marks the furniture and decor e-tailer’s first-ever film partnership.
Wayfair x Practical Magic 2
Everly Quinn Glass Jewelry Box
Measures 6″ H x 4″ W x 4″ D.
Wayfair x Practical Magic 2
Joss & Main Lessing Round Solid Mango Wood End Table
Four wood stains available.
6. MacKenzie-Childs x Practical Magic 2
MacKenzie-Childs’ whimsical Practical Magic 2 collection is split into four distinct sub-collections, each inspired by a different element of the Practical Magic world: Midnight Margaritas, Tea & Cake for Your Coven, Cabinet of Curiosities and Root & Ritual.
7. Diff Eyewear x Practical Magic 2
Choose between four styles; each is buy one, get one free. Pre-order now for an estimated Aug. 25 ship date.
‘Practical Magic 2’ x Diff Eyewear
Buy one, get one free.
8. Insight Editions x Practical Magic 2
On the publishing front, Insight Editions unveiled both a Practical Magic coloring book and tarot deck, currently available for pre-order, with respective release dates of Sept. 15 and Oct. 20. Candles, journals and other collectibles are also available to pre-order on Amazon.
Practical Magic: The Motion Picture: The Official Tarot Deck and Guidebook
Pre-order now with official release date of Oct. 20.
9. Target x Practical Magic 2
Shop nearly 200 pieces of officially licensed merch at Target.
‘Practical Magic 2’ Do Love Margarita Oversized Fleece Crew Sweatshirt
Available in both men’s and women’s sizing.
10. Hot Topic x Practical Magic 2
Home to a wide selection of movie-themed tees and accessories.
Practical Magic Icons Velvet Shoulder Bag
Features a black crushed velvet base with patches, embroidery, lace-up detailing and tiny star studs and a celestial bag charm.
11. WB Shop x Practical Magic 2
In addition to collaborations with outside brands, Warner Bros. Discovery’s official online store, the WB Shop, is offering a range of Practical Magic and Practical Magic 2 collectibles, clothes, accessories and home goods.
Practical Magic 2 Apron Midnight Margaritas Club
One size.
Practical Magic 2 Crewneck Sweatshirt Magic, Mayhem & Midnight Margaritas
S-3XL.
Other confirmed retail partners include SharkNinja, Astral Tequila, Loungefly, Cakeworthy, Queen of Sparkles, Retrokid, Unique Vintage, BoxLunch, Primark, Jessica de Lotz Jewellery, Scentsy, Lovepop, Blaze Pizza and Pinkberry.
Practical Magic 2 stars Sandra Bullock and Nicole Kidman as the Owens sisters, alongside Joey King, Lee Pace, Maisie Williams, Xolo Maridueña, Solly McLeod, Dianne Wiest and Stockard Channing. The film is based on Alice Hoffman‘s 2021 novel The Book of Magic. (Hoffman’s upcoming novel, The Witches of Cambridge, is available for pre-order now with a release date of Sept. 8.) In late July, Penguin also debuted a deluxe trade paperback edition of Hoffman’s Practical Magic novel, featuring a new foil accented cover and stenciled edges.
collector’s edition
Practical Magic: Deluxe Edition by Alice Hoffman
Book three of four in the Practical Magic series, and the source material for the 1998 film.
Related: Disney Unveils Annual Halloween Shop With Costumes, Decor and Coveted Starbucks Cup
“Practical Magic has enchanted audiences since the film first debuted in theaters, and the Owens Sisters continue to captivate fans around the world,” says Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery. “As we eagerly anticipate the release of the new film, Practical Magic 2, it is the perfect time to introduce the first-ever Practical Magic collection. Inspired by both the original film and its spellbinding next chapter, each product captures the charm, mystery, and magic that have made Practical Magic a lasting fan favorite.”
THR will update this story as additional retailers are announced and new collections become available.
